Scott McKain's NSA journey includes just about everything—CSP, CPAE Hall of Fame, the Cavett Award, plus service on the NSA Board, the NSA Foundation Board, and the CPAE Selection Committee. In other words, he's been around.But he hasn't slowed down. Scott serves as High Point University's "In Residence Expert on Distinction and Relevance," working with the next generation of business leaders. His book Iconic was named on Forbes.com as one of the "ten best business books" of its year—and his latest, Beyond Distinction, releases February 2025.If there's a thread through Scott's career, it's helping organizations move past the noise of "standing out" to discover what they truly stand for. It's a message refined across decades of keynotes, advisory work, and countless stages. He's thrilled to be at THRIVE for his first NSA mainstage speech in over 20 years.