Jason Dorsey, CPAE, has been a million-dollar keynote speaker for more than fifteen years. Every speaking lead is inbound. But the origin story? He self-published his first book at age 18 and spent two years sleeping on a floor.

What changed everything was discovering the hidden power of research, both public and original. In this step-by-step presentation, Jason shares exactly how research transformed his speaking business, drives consistent inbound demand, and positions him as the go-to authority in his field.

That research-driven approach led to features on more than 200 major media outlets, including 60 Minutes, The Today Show, CNN, CNBC, BBC, The Wall Street Journal, and a cover story in The New York Times. His repeat clients include many of the most prestigious global brands, corporate boards, associations, and CEO summits in the world.

Jason's day job is President of The Center for Generational Kinetics, the leading generational research firm. He is the co-author of Zconomy and publishes The State of Gen Z, the annual national study that has become the benchmark in its field. He is known for his data-driven candor, his passion for elevating the speaking industry, and his entertaining stories about his Gen Z daughter, Rya.

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